“What’s the point in being different if you don’t make it bloody obvious”
Walter Davis (my Grandfather)
I have broad experience in marketing strategy, planning and production, working with companies with very different marketing objectives. My process focuses on tracking and producing tailor-made analytics reports from which I can produce a data-driven marketing strategy. I have extensive knowledge of social media platforms, and I am able to build and maintain brand awareness and increase conversions on site.
Reporting & Analytics: Tracking all marketing messages and monitoring acquisition channels
Social: Twitter, Facebook, Google+,Youtube, Instagram and LinkedIn
PPC: Google Adwords, Facebook, Twitter & Instagram
Email: HTML Design Production, Management & Reporting
SEO: Planning, Analytics & Reporting
Design: Photoshop, InDesign, Illustrator, Dreamweaver, After Effects and Final Cut Pro
Coding: Basic HTML; WordPress
Events: Event Planning & Management
With my comprehensive strategic experience across a full range of digital marketing, we can work together to devise a marketing strategy to fit your business goals.
Creating highly effective data-driven messages and schedule these to reach your customers at the optimum times and places.
Create effective and fitting content to be pushed out across email and social media channels.
Help your business engage with new customers and be an online point of contact for your existing customers.
Build reports to highlight which areas of your marketing efforts are working best and advise the areas you want to concentrate your marketing efforts.
With a 2:1 BA in Graphic Design Communication and over 8 years experience I can be the one stop shop for all your branding and design work.
“Iona is one of life’s brilliant, agile thinkers who can translate ideas into reality by delivering projects and campaigns with amazing creativity and energy. She is both a talented designer and a social media guru – two great skills to have in your armoury in a marketing team. Iona worked tirelessly on event promotions for me, delivering brilliant results on visitor promotion and attendee engagement.
She is also an incredibly lovely person, a friendly warm and fun character to have in an office environment.”
“Iona is a dynamic, imaginative and energetic individual. Her online and social media skills are excellent and she has an incredible ‘can do’ attitude. She brings enthusiasm and energy to teams and an incisive, no-nonsense analytical mind. I would be happy to recommend Iona.”
“Iona led the creative development of HANDI. She is inventive, brimming with ideas and competent in executing them. She established the brand identity of HANDI, bring clean and fresh styling to our organisation. Iona has delivered a variety of media artefacts across a range of mediums, ensuring a continuous and smooth transition from one interaction to another: our business cards are simple; the website clear; the video productions of high quality. HANDI has a strong presence in the healthcare marketplace thanks to her skills. I would not hesitate to hire Iona again.”
Director @ Microsoft